Customer testimonial videos / case study videos. “Let your customers do the talking for you”.

What are some characteristics of a great customer testimonial video?

- Authentic, with personal details.
- Natural responses (No scripts!).
- Not overly promotional.
- Clear problem/solution narrative.
- Customers with confidence.

If you’re worried about putting your most treasured customers on the spot, don’t be. The pressure is on us, not your customers. It’s our job to research their story, make them feel comfortable, and guide the conversation in the right direction to capture meaningful responses.